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Betamotor has always been connected with the history and evolution of life on two wheels. The company was founded in Florence in 1904 under the name "Società Giuseppe Bianchi", for building handmade bicycles. At the end of the 1940s, with the changes that had taken place in Italian society and the development of motorised transport, the company switched to motorcycle production. The simple expedient of attaching an engine with a roller transmission to one of its bicycles, a typical example of Italian creativity, resulted in the first motorbike produced by the Tuscan firm. Since 1972, the production plant has been located at Rignano Sull’Arno near the Italian city of Florence, where it occupies an area of 116,000 square metres, 15,000 of which are covered, and it employs 111 people. With an annual production of around seventeen thousand vehicles and fifteen thousand engines, Betamotor S.p.A. has a turnover of 44,5 million euros. Out of every 100 bikes manufactured, over 70 are distributed abroad and the remaining 30 in Italy. The marketing network runs direct sales operations in Italy, France, Germany and Benelux, and works through importers in the rest of the world.
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