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Crestliner
Crestliner
609 13th Ave. NE
Little Falls, MN 56345
320-632-6686
www.crestliner.com
December 12, 1946, William Morse, Sr. owned an airplane hangar on the east side of the Mississippi River in Little Falls, Minnesota. Inside the humble structure, boat builders crafted an aluminum fishing boat that proved to be as tough as it was stable. After the last rivet was set, the Aluminum Boat Company was born. In their first year, the company would generate $135,000 in sales. In 1981, AMF decided to reduce the size of the marine division and consolidate production into one location. To achieve this goal, they offered the Crestliner Aluminum Division up for sale. Some former Crestliner employees recognized the opportunity and jumped on it. They purchased the Aluminum Division and formed the Nordic Boat Company/Crestliner. As Nordic, the company continued to expand and improve the welded aluminum Crestliner line. They also reintroduced a full line of fiberglass models from 1981 to 1988. Genmar is a major force in the marine industry, just as they were back in 1988 when they bought the Nordic/Crestliner. Building on their vast marine knowledge, Genmar helped usher in a new tradition of aluminum boat quality. To properly position the company as the leader in aluminum fishing and fish & ski designs, Crestliner discontinued all fiberglass models in 1989 and focused solely on welded aluminum innovation. By 1991, Crestliner's smooth, rivet-free UniWeld hull was revolutionizing the way boaters looked at aluminum boats. The following year, Crestliner would make more waves when they introduced pontoons built with the same level of ingenuity. The plant that once produced fiberglass boats was re-tooled for the purpose of building pontoon boats. Crestliner's welded pontoon tubes had independent, sealed bulkheads with top-mount ventilation - to enhance safety in case of a puncture. All decks were wide, layouts spacious and furniture comfortable. Plus, Crestliner pontoons had a distinctive look with curved corners, smooth roll-channel fences and painted tubes. In the first year offering pontoon boats, Crestliner set new standards in the pontoon business. They've been leading by innovation ever since.In the summer of 2005, Brunswick bought Crestliner from Genmar making it the largest recreational boat company in the world. The sale also included Lund, Lowe and Princecraft. Crestliner's commitment to further push the boundaries of welding technology continued. Aluminum extrusions were developed to give the Crestliner line of boats and pontoons added fit and finish. People at boat shows and at the dealerships were beginning to knock on the side of the hull and ask, "is that fiberglass?" For 2008, Crestliner overhauled it's pontoon line and introduced a redesigned product. New models of boats were introduced as well. Crestliner continues to grow and innovate.

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